E-mail signatures work

Howard Lake | 9 May 2001 | News

Peter Maple, head of fundraising at Leonard Cheshire, has responded to our article early today on e-mail signatures. “We’re already there!” he says, confirming that e-mail signatures work well as a campaigning tool.

Peter Maple, head of fundraising at Leonard Cheshire, has responded to our article early today on e-mail signatures. “We’re already there!” he says, confirming that e-mail signatures work well as a campaigning tool. “Our online petition has generated nearly 1,500 signatures calling on the government to amend its proposals to charge disabled people for personal assistance.”

The successful signature reads: “Would you pay £11 for a bath? IF you agree that personal care should be free to disabled people, please visit www.leonard-cheshire.org/petition and lend your support!”

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.