Fundraising news, ideas and inspiration for professional charity fundraisers

UK retailers ignore e-mails

UK retailers ignore e-mails

Do you find it difficult to respond to supporters’ e-mails? If so, you’re in good company. A survey of the top 100 UK retailers has found that nearly half of all customer e-mails are left unanswered.

Do you find it difficult to respond to supporters’ e-mails? If so, you’re in good company. A survey of the top 100 UK retailers has found that nearly half of all customer e-mails are left unanswered.

The ‘Saints and Sinners Census’ by Eyeconomy Consulting tested retailers on the speed of their response to a test e-mail, their helpfulness, and how much they encouraged further contact. The survey found taht 44% of the retailers took over 24 hours to reply. Tesco, Sainsbury’s and Iceland all failed to respond within 48 hours. Blackwells, however, responded within 15 minutes.

Visit Eyeconomy Consulting.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.

Before you go…

Let us keep you up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy policy]
" />