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UK retailers ignore e-mails
Howard Lake | 9 May 2001 | News
Do you find it difficult to respond to supporters’ e-mails? If so, you’re in good company. A survey of the top 100 UK retailers has found that nearly half of all customer e-mails are left unanswered.
Do you find it difficult to respond to supporters’ e-mails? If so, you’re in good company. A survey of the top 100 UK retailers has found that nearly half of all customer e-mails are left unanswered.
The ‘Saints and Sinners Census’ by Eyeconomy Consulting tested retailers on the speed of their response to a test e-mail, their helpfulness, and how much they encouraged further contact. The survey found taht 44% of the retailers took over 24 hours to reply. Tesco, Sainsbury’s and Iceland all failed to respond within 48 hours. Blackwells, however, responded within 15 minutes.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.