Why your supporters are wealthier than you expect. Course details.

Gilbert E-mail Manifesto

Howard Lake

Howard Lake | 10 April 2001 | News

Repeat after me: “Email is more important than my web site!” So says Michael Gilbert, non-profit technology pioneer and founder of SocialEcology.com.

Repeat after me: “Email is more important than my web site!” So says Michael Gilbert, non-profit technology pioneer and founder of SocialEcology.com. We agree: UK Fundraising’s founder Howard Lake wrote in his 1996 book “using e-mail must form the cornerstone of a fundraiser’s strategy for fundraising on the Internet… Yet e-mail is often overlooked by fundraisers in the rush to acquire a WWW site.”

Read the Gilbert E-mail Manifesto.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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