Goverment's homelessness campaign raises only £10,000
Howard Lake | 21 March 2001 | News
The Government’s campaign to encourage people not to give to homeless people but to homelessness charities has raised only £10,000 in four months. The advertising campaign cost £240,000.
Read Homeless campaign raises just £10,000 by Jeevan Vasagar at SocietyGuardian.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.