Turn the Web Red for Comic Relief
Howard Lake | 15 March 2001 | News
Comic Relief once again is appealing to supporters to “Turn the Web Red” and give the campaign extensive and free online advertising by carrying their banner adverts and buttons.
Comic Relief e-mailed supporters this morning in a further attempt to get them to “turn the Web red”. In other words, they are providing resources to Web site owners to enable them to demonstrate their support, and generate extra traffic to their site. They have used this approach since the 1997 campaign and enjoyed valuable extra coverage as a result.
Find out what Comic Relief wants Web site owners to do.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.