Matched giving away
Howard Lake | 28 February 2001 | News
Londoners’ honesty and charitable spirit will be tested tomorrow when they find that money does grow on trees. Thousands of envelopes containing five pound notes will be attached to trees in the capital. The envelope reads “Money Doesn’t Grow on Trees.” Finders will be encouraged to return the cash in the postage-paid envelope to Comic Relief. For each fiver returned Virgin Cola will donate a further five pounds.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.