The Guide to Major Trusts 2025-26. DSC (Directory of Social Change)

US Red Cross uses e-mail for fundraising

Howard Lake

Howard Lake | 8 December 2000 | News

The American Red Cross is testing e-mail as a fundraising tool for the first time. The test phase will last for a year. The first mailing went to 7,500 existing donors at the end of November.

Find out more in First Outbound E-Mail Campaign No Disaster for Red Cross by Dean Tomasula at dmnews.com.

Advertisement

Great Fundraising Organizations, by Alan Clayton. Buy now.

Related posts

UK Fundraising
10 September 2003

Ethical PR agency launches campaign for Ethical Careers Service
UK Fundraising
18 October 2007

Charities for Change launched by consortium
UK Fundraising
6 October 2013

Ireland Funds raise target to $200 million
UK Fundraising
18 February 2021

Small charities ‘showed up & stuck around’ in pandemic, report shows

Loading

Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

Mastodon