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NSPCC criticised for fundraising and admin costs

NSPCC criticised for fundraising and admin costs

The National Society for the Prevention of Cruelty to Children has been criticised for spending more money on fundraising, administration and campaigning than on direct services for children. The NSPCC argues that the money has been spent on raising public awareness of cruelty to children, a key element of its role.

Last year it spent £38m on fundraising, administration and campaigning and £28m on children’s services.

Find out more in Children’s charity in spending row from BBC News. Read SocietyGuardian’s subsequent commentary on charities’ fundraising costs in You want to help. But who gets your money? and MPs’ subsequent endorsement of NSPCC in Repaid with interest.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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