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Howard Lake | 18 July 2000 | News

Jeff Harris, director of Web design agency Thirsty Fish, is spot on when he notes the quality of copywriting on many charities’ fundraising Web pages. Writing in Professional Fundraising, Harris says: “a close look at many fundraising Web sites would lead you to believe that the art of producing compelling, persuasive copy has either been temporarily misplaced or completely lost.”

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