Why your supporters are wealthier than you expect. Course details.

Rate a beggar online?

Howard Lake

Howard Lake | 14 February 2000 | News

It looks somewhat tasteless, but seems a genuine public-spirited attempt from Need.com and PBS Online to help people begging on the street.

Market Research for Panhandlers lets you see, hear and read the pitches of six real people begging on the streets in the US. You can even vote with your virtual wallet to rate their appeal.

Is there mileage in this being applied to charity fundraisers? Could charities use the Web in this way to research different styles of street collecting?

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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