Great Fundraising Organizations, by Alan Clayton. Book cover.

Safety first

Howard Lake

Howard Lake | 29 October 1997 | News

Oxfam UK & Ireland is promoting its secure Web donation form on its paper publications.

The charity’s current Public Awareness Survey includes the following text on its Banker’s Order/Regular Giving Form:

“To make a donation over the Internet, visit the Oxfam safe donation site: http://www.oneworld.org/oxfam/donation/”

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Great Fundraising Organizations, by Alan Clayton. Buy now.

Note the attempt to emphasise the safety and security of the Web site. Ironically charities don’t have to add such a comment to their telephone hotlines. Oxfam’s wording though is sensible given some donors’ concerns over security.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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