Everyclick prompts Guardian to ask – can't we all share in the search bounty?
Howard Lake | 9 November 2006 | Blogs
Victor Keegan, writing in the TechnologyGuardian section of The Guardian, asks “shouldn’t we be paid for using search engines?” He is prompted to ask this in the wake of search sites such as Everyclick.com in the UK and Goodsearch.com in the USA which are channelling a percentage of their search revenues to charity. He comments: “it is only a short step from donating search revenues to charity to keeping them yourself”.
Is that the next stage or will online searchers be content to generate income for charity and not themselves? Perhaps we’ll see a hybrid, along the lines of online shopping mall Give or Take which lets shoppers choose to keep the commission they generate from shopping online or donate it to charity. A hybrid search engine could enable users to choose to keep a percentage of their income or donate it to charity.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.