Understanding the true value of your events fundraising
Howard Lake | 26 July 2013 | Blogs
Supporters often have very personal reasons to raise money for your charity and can become powerful advocates for your cause. Provided you encourage them and make it easy for them to do so.
JustGiving call this ‘the network effect’. It can be even more pronounced for people fundraising in memory of a loved one.
They have shared the presentation they gave on the subject at the July 2013 Institute of Fundraising. JustGiving research indicates that people taking part in an event to fundraise in memory of a loved one raise up to 54% more than fundraisers who aren’t raising money in memory.
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Gemma Randall, Head of Charity Partnerships at JustGiving, presented this with Katie Simmons, Senior Fundraising Manager at Great Ormond Street Hospital Charity, and Graham Tyrrell, Head of Digital at Maggie’s.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.