2024 London Marathon a fundraising record-breaker, organiser says
Melanie May | 22 April 2024 | News
The 2024 TCS London Marathon has broken fundraising records, its organiser has said, reaching a total of £67 million so far across official partner Enthuse, and JustGiving.
Runners using the JustGiving platform have raised £40mn so far, while over on Enthuse, over £27mn has been raised.
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Hugh Brasher, Event Director for the TCS London Marathon, said:
“The 2024 TCS London Marathon broke many records over the weekend and this fantastic news from Enthuse and Just Giving means that we have already broken our own world record of £66.4 million from 2019 as the world’s biggest one day annual fundraising event. That is a wonderful achievement and huge thanks to every single person involved.
“The total will continue to grow as many donations come in after the event weekend so we will announce the final total in the coming months.”
Some 50,000 runners took part in yesterday’s TCS London Marathon, and 18,000 of these used JustGiving to fundraise. Samaritans was this year’s official charity partner, with 500 people running to raise funds for the cause.
2024 is Enthuse’s third year as official fundraising platform. Chester Mojay-Sinclare, its Founder & CEO, commented:
“What an incredible event and a brilliant day with such a huge amount raised for good causes. This is the third year we have been the official partner for the TCS London Marathon and it’s incredible to see the growth over that time – our fundraising total of £27 million for the event, so far, is more than 200% higher than in our first year.
“It’s such a special day for the sector and we’re delighted for all the charities that will benefit from the public’s generosity. We’re already looking forward to the 2025 event.”
Meanwhile, JustGiving said that the £40mn raised on its platform was a culmination of fundraising by 18,000 runners and is set to benefit more than 1,700 charities.
Donations up 17% on GoFundMe
GoFundMe has said that hundreds of thousands of pounds was raised by racers for this year’s event, with many smaller, local charities favoured. Donations are up 17% year on year to all charities on the platform.
Dina Rickman, Senior Director at GoFundMe said:
“It is remarkable to see so many raise much-needed funds for smaller charities at the same time.
“As the home of help, we’re blown away by the runner’s efforts this year and how much has been raised on GoFundMe. These funds will go a long way to helping smaller charities that work hard in their communities to support people.
The top 5 charities by amount raised on GoFundMe included two with incomes under £1mn:
| Archie’s Caravan |
| Contact a Family |
| The Royal Marsden Cancer Charity |
| The ACE Programme Charity |
| British Heart Foundation |
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.