Barr Soft Drinks appoints Marie Curie as charity partner, & other corporate partnership news
Melanie May | 2 September 2022 | News
News of another raft of corporate partnership announcements from Barr Soft Drinks choosing Marie Curie as its partner, to the Royal Opera House’s partnership with Suited & Booted.
Today is #NationalToiletPaperDay 🧻
Did you know the average person in the UK uses 127 rolls of toilet paper every year? That’s over 63,500 sheets measuring 950km – or the distance from London to Berlin.
What better day to celebrate our #GetOnARoll campaign? 1/5 pic.twitter.com/plvZtAD3HKAdvertisement
— Bowel Cancer UK (@bowelcanceruk) August 26, 2022
UK supermarkets & Bowel Cancer UK
Aldi UK, Andrex, Asda, Co-op, Morrisons, Marks and Spencer, Sainsbury’s, Waitrose & Partners have partnered with Bowel Cancer UK for its #OnARoll campaign to raise awareness of bowel cancer symptoms. All partners are putting messages on packs of toilet roll, as well as putting up shelf wobblers, and posters in their toilets, with the special awareness packs now hitting shelves around the UK.
AG Barr & Marie Curie
AG Barr (Barr Soft Drinks) – the maker of IRN-BRU – has appointed Marie Curie, as its new corporate charity partner. The partnership, which will run for three years, will see the soft drinks manufacturer pledge a minimum of £150,000 to the charity. Barr Soft Drinks employees also commit to additional fundraising activities, spearheaded by ‘Charity Champions’ from across the business, to supplement the donation with hands-on support. Over 800 Barr Soft Drinks employees from across eight UK sites were invited to take part in the company’s three-yearly Corporate Charity Vote. Results revealed Marie Curie as the people’s choice. The partnership came into effect in August with a launch plan involving the firm’s main sites and 900 employees to follow.
Tango & The Prince’s Trust
Tango has announced a three-year charitable partnership with The Prince’s Trust, with a promise to donate £100,000 in the first year alone. Through this partnership, Tango will raise funds to enable the Prince’s Trust to give young people access to over 5,000 hours of one-to-one support including counselling, education and careers advice. The partnership with The Prince’s Trust marks the latest milestone in Britvic’s broader People and Culture strategy. The announcement also re-enforces Britvic’s continued commitment to youth employment and professional development – with over 70 apprentices working across the business and over 40 placements offered via the Government’s Kickstart scheme which supports 16 to 24-year-olds claiming Universal Credit and at risk of long-term unemployment.
National Hospitality Day & Only A Pavement Away
Only A Pavement Away has been selected as a partner for this year’s National Hospitality Day. National Hospitality Day will kick off on Friday 16 September, with businesses from tea shops to nightclubs, pubs to pop-ups, taking part. To showcase the UK hospitality scene, every cafe, hotel, restaurant and staff canteen involved this year will be doing something to delight their customers, recognise their teams and raise money for five industry charities in need of vital funds; Only A Pavement Away, The Drinks Trust, Hospitality Action, Licensed Trade Charity and The Springboard Charity. Money raised from National Hospitality Day activity will provide much needed resources for Only A Pavement Away to aid prison leavers, veterans and those facing homelessness back into employment, in the hospitality sector.
Arco & CatZero
Arco has awarded £10,000 to Hull-based charity CatZero, an organisation which creates employability programmes for young people, families, single parents, and adults to help them move onto employment, education, or training. The donation will be used to assist with the maintenance costs of the charity’s yacht, which is used to deliver a range of training courses and presents the opportunity of sailing on a 72-foot challenge yacht for eight days. Arco’s Community Panel donated the funds as part of its longstanding relationship with CatZero; the business has previously bought and sponsored the sail onboard the yacht and allocates a £5,000 a year fund for the charity to spend on products with Arco. CatZero has historically supported Arco with teambuilding sessions for colleagues from the business’ Learning and Development and Senior Management Teams.
Adyen & Change Please
Global fintech platform Adyen has announced that 29 cyclists will ride the final 50km of the Isle of Wight leg of the Tour of Britain, raising money for Change Please, a social enterprise that fights homelessness by training and hiring people living on the streets as baristas.The Tour of Britain is the UK’s largest professional cycling race, and Adyen’s team will be made up of novice and experienced riders. Dan Martin, the former professional road cyclist, will lead the peloton and help the team to train for the 50km leg that each individual must complete. Adyen will match all funds raised.
Giggling Squid & Action for Children
Thai restaurant group Giggling Squid has announced its new charity initiative, Giggling & Give, to give back to those who need support in its local communities. Giggling Squid has also announced Action for Children as its Giggle & Give charity for this year. As a family brand, Giggling Squid’s values align with charity, and with over 500 services across the UK from children’s centres to parenting support, the Giggling & Give campaign will be directly supporting vulnerable children in each restaurant’s local communities. To kick off the campaign partnership, Giggling Squid are pledging to cover the miles from the UK to Bangkok and back before the end of 2022, that’s 11,932 miles. Whether it is running, walking, cycling, or swimming, everyone at Giggling Squid will be participating in the ‘Bangkok and Back’ challenge to fundraise for Action for Children.
Royal Opera House & Suited & Booted
The Royal Opera House and Suited & Booted have announced a partnership to drive the sustainable reuse of materials and support vulnerable men in London. Following the Royal Opera House’s Open Up project in 2018, the Royal Opera House costume department uncovered over 2,000 front of house staff uniforms in storage, no longer needed or in use. Members of the ROH costume department wanted to give the uniforms a new lease of life, and approached support services charity Suited & Booted to see if they could be repurposed as interview clothing for vulnerable and unemployed men looking to get back into the workforce. Suited & Booted received 1,929 items from the Royal Opera House – including jackets, trousers, waistcoats, T-shirts and shirts. According to Suited & Booted, giving these clothes a new lease of life also saves 17 tonnes of CO2E – the equivalent of 17 hot air balloons – from being released into the atmosphere, had the uniforms gone to landfill.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.