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FoodShareFilter lets you fundraise with your Instagram food photos

FoodShareFilter lets you fundraise with your Instagram food photos

The stream of photos of people’s restaurant meals or food creations at home is unending. At last, we now have a way to make something more useful out of these images, courtesy of FoodShareFilter.

This app, available on IoS and Android, offers “the first supportive Instagram filter”. Created by DDB Spain, it raises money for an agricultural project in El Salvador run by the Manos Unidas charity. The income from each download is donated to the charity.

In addition it helps raise awareness. Users who share photos of their food using the app can add the hashtag “#FoodShareFilter” together with the message “This picture helps millions of people not to suffer hunger”.

FoodShareFilter on mobile phones

The app is available in Spanish and English.

The FoodShareFilter app is being promoted with the message “If you share your food, share it for real”.

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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