Curry’s picks Digital Poverty Alliance as in-store donation partner, & other corporate partnership news
Melanie May | 16 May 2022 | News
Corporate partnership and fundraising news from across the country, including a new partnership between Curry’s and the Digital Poverty Alliance, others between St Columba’s Hospice Care and InterContinental Edinburgh The George, Sense and The Original Factory Shop, and more.
St Columba’s Hospice Care & InterContinental Edinburgh The George
InterContinental Edinburgh The George has announced St Columba’s Hospice Care as its charity of the year. Chosen by hotel staff, the year-long partnership will raise vital funds for the charity with the introduction of new ‘invisible’ items on the menu at the hotel’s food and beverage outlets. Guests at the Printing Press Bar & Kitchen will be able to add invisible chips (£5) to their bill, while visitors at Burr & Co will be able to add an invisible coffee (£3) to their order, with all proceeds going directly to the charity. Guests visiting for corporate and business events will also have the option to add £5 to their package, which could pay an invisible coffee break for a nurse. This support will help the independent charity’s efforts to provide palliative and end-of-life care for people with life-limiting illnesses and their families, across Edinburgh and the Lothians.
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Cambridge Women’s Aid & the Cambridge Building Society
The Cambridge Building Society donated £1,100 to Cambridge Women’s Aid (CWA) at its Annual General Meeting on 25 April. The money was raised from donations the Society made for each vote it received from its customers’ feedback on its resolutions – 30p for online and 25p postal votes. This year’s AGM – its 172nd – was held at the Society’s newly refurbished Cambridge city centre Head Office in Newmarket Road, and virtually for those unable to attend in person. Last year staff also donated more than 1,000 hours for a variety of charities.
Digital Poverty Alliance & Curry’s
The Digital Poverty Alliance is the new in-store donation partner for Currys with customers nationwide to be offered the chance to donate 25p to charity when paying by card or digital wallet, through Currys’ partnership with micro-donation charity Pennies. These extra pennies collected at the point of sale will aid the Digital Poverty Alliance (DPA) in their mission to end digital poverty in the UK by 2030. They plan to do this by connecting disadvantaged people with access to devices and internet connectivity. For the first six months of the campaign, the Digital Poverty Alliance will be providing electronic devices to disadvantaged families across areas disproportionately affected by digital poverty. These include communities across North Norfolk, West Cumbria, Staffordshire, Ayrshire and Port Talbot and Bridgend.
Magic Breakfast, Hawksmoor, & D&D London
Children’s food charity Magic Breakfast is supporting children and schools during the 2022 exam season with Fuel for Success, helping children make the best start to the day during GCSEs and SATs by providing healthy nutritious breakfasts. A study by the University of Leeds showed that children who rarely ate breakfast achieved nearly two grades lower than those who rarely missed their morning meal. During the campaign, diners at Hawksmoor and D&D London restaurants will have a donation of £1 added to their final bill alongside an introduction to the work the charity is doing across the country.
Sense & The Original Factory Shop
Sense has partnered with discount department store chain The Original Factory Shop which has set up goods donation points in 20 of their stores. Customers at 20 The Original Factory Shops will be able to donate clothes and toys in-store, which will then be passed on to Sense to sell in their charity shops. Proceeds from all donations will go towards Sense’s work. The partnership is designed to support and raise awareness of Sense, while helping customers offload unwanted goods.
Basildon Mind & Ironmongery Direct
For Mental Health Awareness Week, Basildon-based IronmongeryDirect is donating over £3,000 to Basildon Mind and has hosted a stunt to raise awareness of mental health issues amongst UK tradespeople. It has visualised the weekly number of trade suicides by recreating the famous ‘Lunch atop a Skyscraper’ photo (using mannekins). The number of people in the original image (11), which marks its 90th anniversary this year, matches the number of tradespeople who die from suicide every seven days, on average. It comes after IronmongeryDirect’s annual Mental Health in the Trades report found that four in five (82%) UK tradespeople experience mental health problems due to work.
Bipolar UK & The Access Group
Employees from The Access Group recently put their best foot forward to walk 126 miles from the firm’s office in Aldgate, Central London to its flagship office in Loughborough, Leicestershire as part of Mental Health Awareness Week. The group of 14 staff from across The Access Group’s UK offices aimed to cover the distance in a week and have so far raised £22,000 for the company’s chosen charity for 2022 – Bipolar UK. The team set off on Monday morning (9 May) stopping only to eat and sleep at hotels along the way. They aimed to cross the finish line in Loughborough on the afternoon of Friday 13 May.
Young Lives vs Cancer & Hitachi Solutions
Hitachi Solutions has partnered with Young Lives vs Cancer. The team at Hitachi Solutions are working with Christina Mackay at Pledge to Thrive, and are looking forward to getting involved in various challenges and events over the course of this year to raise funds for the charity. This will include fundraising through challenges such as the London to Paris bike ride, colleague events, volunteering and supporting Young Lives vs Cancer’s flagship campaign during Childhood Cancer Awareness Month in September.
City Hospice & Carter Lauren Construction
The staff of Carter Lauren Construction have climbed the three Welsh peaks within 24 hours, raising over £17,000 in aid of City Hospice. The team of 29, including City Hospice’s Corporate Fundraising Manager Nicky Piper, started climbing Snowdon at two in the morning, reaching the summit and returning by 8am to be greeted with refreshments organised by Carter Lauren Construction. The team then went on to conquer Cadair Idris and travelled down to Pen Y Fan, finally reaching the peak and returning to the bottom 15 minutes before midnight. The Carter Lauren Construction team are long term supporters of City Hospice, having completed the North to South bike ride last year, cycling over 225 miles and raising over £25,000.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.