Applications open for 2024 London Marathon Charity Partner of the Year
Melanie May | 6 May 2022 | News
Applications have opened for the 2024 TCS London Marathon Charity of the Year, with any UK-registered charity able to apply.
The closing date for applications is 17:00 on Tuesday 31 May. A minimum of five charities will be shortlisted and invited to present to a panel.
The chosen charity will receive help to maximise its impact from the London Marathon Events (LME) team and its partners to deliver its campaign. As Charity of the Year for 2024, the charity will receive:
Advertisement
- 250 guaranteed places in 2024, plus 50 in 2025, 25 in 2026 and 10 in 2027, all at ballot price
- 250 guaranteed places in the virtual 2024 TCS London Marathon, all at standard entry price
- Exclusive use of the title ‘Official Charity’ in the 12 months up to the 2024 event
- Other benefits including opportunities to feature in participants’ communications, dedicated social media posts, invitations to media functions, introductions to other event sponsors and much more
- Regular planning meetings with the LME team
Since the first event in 1981 the London Marathon has raised more than £1 billion for thousands of charities.
Lisa Thompson, TCS London Marathon Event Lead, said:
“To become Charity of the Year for the TCS London Marathon is an amazing opportunity. We want to hear from charities that are looking to fund an innovative project or projects that will create a lasting impact. This is a fantastic chance for a charity to reach new audiences and raise millions for its cause.”
British Heart Foundation is 2022’s charity partner, announced back in October last year. This year’s event is taking place in October, with Tata Consultancy Services (TCS) having taken over the title partnership from Virgin Money after last year’s event. Next year’s event returns to its traditional April outing.
Out of all the charity partnerships to date, Dementia Revolution, the 2019 Charity of the Year, is the most successful in the history of the London Marathon. A year-long partnership between Alzheimer’s Society and Alzheimer’s Research UK, it raised a record-breaking £4 million.
Official charities of the London Marathon since 2010:
- 2022: British Heart Foundation
- 2021: Macmillan Cancer Support
- 2020: Mencap
- 2019: Dementia Revolution (Alzheimer’s Society & Alzheimer’s Research UK)
- 2018: Teenage Cancer Trust
- 2017: The Royal Foundation’s Heads Together Campaign
- 2016: NSPCC
- 2015: Cancer Research UK
- 2014: Anthony Nolan
- 2013: YouthNet and Age UK
- 2012: Team PB (Prostate Cancer Charity and Breast Cancer Care)
- 2011: Oxfam
- 2010: CLIC Sargent
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.