Chartered Institute of Fundraising takes over as UK Global Leader for #GivingTuesday
Melanie May | 22 March 2022 | News
The Chartered Institute of Fundraising takes over the role – which sees it responsible for running and supporting #GivingTuesday in the UK – from Charities Aid Foundation.
Charities Aid Foundation (CAF) has been the Global Leader for the UK for the last 7 years, working closely with the main, US-based, Giving Tuesday organisation.
Last year over £20 million was raised for good causes in the UK on #GivingTuesday, with over 360 million impressions on Twitter, and support from celebrities such as Stephen Fry and the Duchess of Cornwall. 4,000 partners have signed up to support and promote the campaign.
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This year #GivingTuesday will be Tuesday 29 November.
Katie Docherty, Chief Executive of the Chartered Institute of Fundraising, said:
“I am absolutely thrilled that CIOF has the opportunity to deliver the fantastic #GivingTuesday campaign in the UK. Over the last few years it has become such an important part of the fundraising calendar and one that many smaller charities and organisations are able to hook onto to reach out to supporters and the public. I’m looking forward to working with our members all across the UK, and partners from all sectors, as well as collaborate with #GivingTuesday leaders across the world, to promote and celebrate this day of generosity that inspires millions of pounds for good causes.
“I would like to say a huge thank you to the team at CAF who have run this campaign so successfully. They have built up #GivingTuesday here from a standing start and it’s a great testament to their commitment to the sector that they are now handing over a multimillion-pound campaign with thousands of partners signed up. I look forward to the CIOF continuing their good work and building on this success for 2022 and beyond.”
Alison Taylor, CEO of Charities Aid Foundation’s Charity Services and CAF Bank, said:
“CAF will continue to be an enthusiastic supporter of the global day of giving and we’re excited for the plans that the CIoF have in store. The strength of #GivingTuesday comes from the grassroots charity campaigners all over the UK, who will be perfectly represented by the team at CIoF.
“It continues to inspire us that a campaign which began on social media now inspires millions of people across the world to come together to celebrate the charities and communities that mean so much to us all.”
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.