Great Run picks Enthuse as online fundraising partner
Melanie May | 17 February 2022 | News
The Great Run Company has today announced a new three-year partnership with Enthuse, which will become the official online fundraising partner across its national series of events, including the Great North Run.
The partnership comes just two weeks after Enthuse was confirmed as the online fundraising partner for the London Marathon.
Enthuse will support each event with a branded fundraising platform. The partnership will start with the ballot result announcement for the Great North Run later this month. Successful entrants will receive a link to the new official Great North Run fundraising platform, powered by Enthuse as part of their registration. Those buying charity places in the event will be presented with an official fundraising page when they redeem their charity tokens through Great Run from March onwards.
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For all other Great Run events, customer fundraising page creation will be integrated into the event registration process, without the need to create a separate account. The pages can be fully branded by the charity, through their own Enthuse account, which is provided free of any subscription charges.
This account will also allow charities to access insights, analytics and live fundraising and donations data for their supporters. A series of new features coming during the year will include the ability to capture any custom data required as well as showing the availability of match giving funds to donors.
Fundraising pages will provide a hub for participants for their fundraising and training activity before, during and after the event. Participants can post updates, images and videos to their page and even livestream their efforts on the day of the event to allow supporters to follow their progress. Fundraisers can also have some friendly competition with other participants through leaderboards for the amount they’ve raised, their activity levels and finishing times.
Paul Foster, Chief Executive of the Great Run Company said:
“We’re thrilled to announce our partnership with Enthuse at this critical time for charity fundraising in the UK.
“Our events have always been about giving people the opportunity to achieve something great. We’re incredibly proud of the tangible difference our runners have made through supporting good causes over the last four decades and we’re sure this new partnership will allow many of them to take their fundraising to the next level.”
All Great Run partner charities will be featured on the official fundraising platform later this month, alongside all other charities that register with Enthuse before 25 February 2022.
Online events partnership news
- Enthuse launches registrant fee cover option (14 September 2021)
- GivePenny chosen by Scope as its London Marathon fundraising platform (17 February 2022)
- British Heart Foundation is charity of the year for the 2022 TCS London Marathon (6 October 2021)
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.