Sweatcoin raises over £82K for charities, & other app news
Melanie May | 8 February 2022 | News
Here are 4 snippets of app news – from Sweatcoin’s fundraising success, to an app that helps charities manage volunteers.
Health app Sweatcoin raised over £82,000 for charities in 2021
Sweatcoin works by tracking a user’s steps, then converting the physical movement into Sweatcoins – a digital currency that can either be used to purchase rewards from its marketplace or donated to charity.
Sweatcoin has worked with over 100 charities and highlights charitable campaigns for users to support on the app. It is also an official partner of Save the Children.
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In 2021, benefitting charities included Partners, OneTreePlanted, and International Rhinos Foundation.
Donate a percentage of monthly spend through Kynder
Kynder is a donation platform that takes a percentage of users’ monthly spend rather than a fixed figure or rounding up – and it also uses Swiftaid to collect Gift Aid and boost donations by 25%.
With the app, users choose the charity they want to support, set their monthly donation level, and connect their accounts. Kynder does not track against necessary expenses such as insurance, utilities, rent, mortgage or any other debt repayments.
To include Gift Aid, the donor authorises Swiftaid within the Kynder app to create declarations on their behalf, so every time a micro-donation occurs Swiftaid processes the Gift Aid automatically. According to Kynder, the average donation to charities is £10 via direct debit. With the Kynder app the average donation rises to £30, a 250% increase, and with Gift Aid, that donation can now reach £37.50.
Kynder works charities including Mind, Variety the Children’s Charity, Wild at Heart Foundation and the Be Well Collective.
vHelp aids volunteer management & fundraises too
The vHelp app enables charities to reduce admin and quickly pay one-off expenses to volunteers, research participants, temp staff, and anyone else not on the payroll.
Payments are made within 24 hours, and it also facilitates fundraising by allowing people to donate back their expenses within the app.
Serendipity app shows donors the impact of their giving
Serendipity launched in September last year and aims to provide donors with transparency about how their money is being spent. Users give monthly and the app aims to help take them beyond just the big names with over 65,000 organisations to choose from. Alternatively, users can choose from one of Serendipity’s 50 actively managed Donation Funds, including Disaster Relief, Animals Fund, and Education Fund, where it will match their giving preferences with charities working for that cause.
To keep track of how donations are being used, the app provides a dashboard with information on impact and causes supported. Users can also share their profile with friends (although donation amounts remain private). 100% of donations go to the charity.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.