Fundraising news, ideas and inspiration for professional charity fundraisers

Infographic: three reasons it’s time to start legacy fundraising

Infographic: three reasons it’s time to start legacy fundraising

Prospect research specialists Prospecting for Gold have produced an infographic for those charities still considering whether it is worth investing in asking for legacies.

They suggest three reasons why now is the time to start legacy fundraising:

  1. Legacies is just another way of giving
  2. It will build your organisation’s resilience
  3. You’re halfway there

In Are you ready for legacy giving? on their site they point out that “it is estimated that in the next decade the number of charitable bequests will rise by 23% with legacy income set to double in real terms by 2050” according to Legacy Foresight in 2020.   


Time to start legacy fundraising - infographic

Three reasons it is time to start legacy fundraising. Image: (c) Prospecting for Gold 2021



Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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