Infographic: three reasons it’s time to start legacy fundraising
Howard Lake | 15 February 2021 | News
Prospect research specialists Prospecting for Gold have produced an infographic for those charities still considering whether it is worth investing in asking for legacies.
They suggest three reasons why now is the time to start legacy fundraising:
- Legacies is just another way of giving
- It will build your organisation’s resilience
- You’re halfway there
In Are you ready for legacy giving? on their site they point out that “it is estimated that in the next decade the number of charitable bequests will rise by 23% with legacy income set to double in real terms by 2050” according to Legacy Foresight in 2020.
Three reasons it is time to start legacy fundraising. Image: (c) Prospecting for Gold 2021
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.