CRMs: books on fundraising CRMs and data
Howard Lake | 29 January 2021 | News
This month’s CRM focus has featured a range of advice and information available online. Now it’s time to share a list of books that give you advice and information on choosing and using CRMs and on the related issues of data and supporter communications.
As always with a list, we’re confident that we’ve missed out some really useful titles. Let us know in the comments below other books that would complement this list.
Fundraising CRMs
102 More In-Depth Tips on How to Buy Fundraising Software & Charity CRM Systems
by Ivan Wainwright
2015
The Complete Customer Relationship Management (CRM) Handbook
by Peter Flory
2013
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More general CRM books
CRM for Dummies
by Lars Helgeson
2017
Donors
How to Love Your Donors
by Stephen Pidgeon
2015
Joe Saxton, Driver of Ideas, nfpSynergy says: “Stephen Pidgeon’s book is a high octane-fuelled read of the highest order. If reading this book doesn’t make you shout ‘Yes, yes, yes’ on one page and snort with outrage on the next, I will be very surprised.”
Philanthropy Revolution: How to Inspire Donors, Build Relationships and Make a Difference
by Lisa Greer and Larissa Kostoff
Digital fundraising
Lots of charity fundraising peers in Canada working on websites this year, I’m proud to know and have worked with @brockwarner on integrating gift planning for websites… pick up his book! https://t.co/7Evm5N8F6Y pic.twitter.com/lX0kHslyE4
— Paul Nazareth (@UinvitedU) January 15, 2021
Fundraising data
Data Protection: for voluntary organisations
by Paul Ticher
2021
GDPR for Charitable Organisations
by Andrew Denley and Brian Hitchens
2020
Data Feminism
by Catherine Dinazio and Lauren F Klein
2020
Search for these and other books on bookshop.org:
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.