Help for Heroes is entering the gaming arena with the launch of Hero Up: a live streaming fundraising initiative in support of wounded veterans.
Hero Up simply asks people to sign up, create a fundraising page, set a target and then play their favourite games to raise donations for Help for Heroes‘s support of individuals and their families affected by their military service.
— HeroUp Gaming (@HeroUpGaming) March 11, 2020
Hero Up kicks off on 13 March with a week long live streaming fundraiser, and anyone aged 18 or over can sign up. It aims to reach a younger generation to educate them on the charity and to create the next generation of fundraisers, as well as raise more immediate funds. To celebrate the launch, streamers and content creators will also be coming together for the week to raise money.
Sarah Jones, Head of Psychological Wellbeing at Help for Heroes, said:
“Many of the veterans we support have spoken about how gaming has been a valuable part of their social life when they were unable to leave the house and can also be therapeutic. Gaming is also the largest sector in the entertainment industry with a multi-generational reach connecting billions of gamers around the world, who are increasingly using live streaming to raise money for good causes.”
Gaming social engagement experts Kyma Media are on board as an exclusive partner, working with the Hero Up campaign to amplify its message.
Tom Sweeney, Managing Director of Kyma Media said:
“Through our portfolio of hyper-engaged social media communities – made up of over 2 million super fans – we can truly align with the ambition of Hero Up to engage with a new, younger generation. We are uniquely positioned to expand Help For Heroes fundraising potential, giving them access to the massive, global gaming audience who watch over 726 million hours of live streaming content a month.”
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