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Led by Donkeys aims for £1m+ donation to JCWI through domain name sale

Led by Donkeys aims for £1m+ donation to JCWI through domain name sale

Anti- campaign group Led By Donkeys is offering to sell the domain name for over £1 million to Nigel Farage. They say they will then donate the fee to the Joint Council for the Welfare of Immigrants.

The group bought, registered and used the domain name and other similar versions as part of their activity ahead of the May 2019 European elections.

They are using the site to highlight “examples of lies, lunacy & hypocrisy from the Conservatives and their new allies, the Brexit Party”.

They are increasing the fee for the domain name by £50,000 a day. The Brexit Party, run by Nigel Farage, uses as its main web presence.

Cease and desist

Led By Donkeys has received an eight-page ‘cease and desist’ letter from Wedlake Bell, the Brexit Party’s lawyers, them to stop using the Party’s logo and materials on their campaigning documents and presences, and to hand over the domain name Led By Donkeys have complied in terms of the logo but are not handing over the domain name.

The campaigners took pleasure in pointing out the irony that the law firm’s letter on behalf of the Brexit Party cites law five times as justification of its claim.

General Election Advent calendar

The site at features a General Election Advent calendar. Behind each door is an example of “the and highlighting the lunacy and hypocrisy of their Brexit position over the past few months,” said co-founder Oliver Knowles.

Past billboards have featured quotes, such as “I’m not in the least bit worried by chlorinated chicken” by Jacob Rees-Mogg. 

Led By Donkeys has achieved prominence for their anti-Brexit campaign by to fund large posters and projections featuring politicians’ volte-face and contradictory promises and claims for what Brexit will achieve.


Joint Council for the Welfare of Immigrants

The group are also encouraging people to donate directly to the JCWI, with the message “Don’t wait for Farage to give £ to @JCWI_UK – throw them some love yourselves”.

The charity welcomed the offer of support and a donation, saying that it was “surprised and touched that Led By Donkeys would like to contribute such a large sum to our work at the Joint Council for the Welfare of Immigrants.”

In a statement the charity added: “Since 1967 we’ve held 27 Home Secretaries to account on without fear or favour. Whatever the eventual Brexit outcome, or the result of the General Election, the moment to rebuild the immigration system from the ground up is now.”




Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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