Fundraising news, ideas and inspiration for professional charity fundraisers

Non Graduates Welcome campaign launches manifesto

Non Graduates Welcome campaign launches manifesto

#NonGraduatesWelcome, the campaign calling on charities to look beyond formal qualifications when recruiting, has launched its manifesto and website.

In a bid to increase diversity and inclusivity in the sector and fill more roles, #NonGraduatesWelcome is campaigning to remove the requirement for a degree-level qualification from fundraising job descriptions, asking charities to be clearer with applicants about the skills, abilities, knowledge and experience needed to be successful in roles instead.

While it believes fundraising is a skilled job, #NonGraduatesWelcome also believes fundraising recruitment is broken and that a degree is not the only way fundraisers can acquire the necessary skills. It wants the sector to encourage everyone with the right skills into the profession and stop excluding people who don’t have a university degree from applying for fundraising jobs.

To achieve this, it is working with recruitment agencies and fundraising managers to get them to review their job descriptions, and challenging organisations calling for degree-level qualifications to abandon this requirement and replace it with more meaningful criteria.

In its Manifesto, it is asking fundraisers to do three things:

  • Review your own organisation’s job descriptions and commit to removing this requirement.
  • Speak to peers and colleagues (especially those requiring degree-level qualifications) to call on them to review their job descriptions, helping them to make their fundraising teams more diverse and inclusive.
  • Include the #NonGraduatesWelcome hashtag when advertising roles.


LISTEN: to Dana Kohava Segal on #NonGraduatesWelcome

Simon Scriver’s latest ChangeFundraising podcast includes an interview with Dana Kohava Segal on this campaign.


Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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