UK charities investing in fundraising & the supporter experience despite economic uncertainty, report shows

Melanie May | 8 May 2019 | News

A new report from the Institute of Fundraising and PwC shows a sector investing in fundraising and the supporter experience despite the economic uncertainties.
The Fundraising for Impact report is based on a survey of over 100 fundraising charities of different sizes, and explores fundraising income and costs, how charities are investing in fundraising, key fundraising challenges and their views about fundraising in the future. It shows that despite the pressures, including increased costs in compliance, workforce and fundraising activity, and concerns that the economic uncertainty will continue to affect donors’ disposable income and demand for services, charities are working hard to adapt and to proactively take control through innovation and new approaches to put strong foundations in place for future success.
Key findings from the research include:

Peter Lewis, CEO, Institute of Fundraising, said:

“Fundraisers know that the success of fundraising goes beyond the pound that is donated – it is about the relationships that are created between the cause, the charity and supporters that will deliver long-term success. While increased costs and economic uncertainty lead to a challenging environment, I’m pleased to see that more charities are putting in place strong foundations and building blocks that will deliver for their causes into the future.”

Aidan Sutton, Partner and Head of Charities, PwC, added:

“I’m heartened by the sense of positivity and optimism from those who responded to our survey. Improving the experience of existing supporters and attracting new ones are, quite rightly, seen as key priorities – and building deep, authentic relationships will be at the heart of this. Focusing on creating a great supporter experience means a shift in mindset away from a traditional measure of financial return on investment and towards a return on experience.”

The full report is available on the IoF site.

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