Red Nose Day in the US has launched a 2019 livestream fundraising series, with one YouTuber raising $110k in nine hours.
Red Nose Day’s series of livestream events features a number of digital stars and influencers and is part of a large-scale, five-week public fundraising effort ahead of Red Nose Day, which takes place on 23 May. It is partnering with peer-to-peer fundraising platform Tiltify to drive explosive engagement and donations for this series of events.
Jacksepticeye (real name: Seán McLoughlin) beat his $100,000 goal to raise over $110,000 for Red Nose Day in nine hours, with the total still growing. To date, Jacksepticeye has raised nearly $1.9 million for charities overall with the help of his 22 million YouTube followers.
Other digital influencers who will be hosting their own livestreams to support Red Nose Day include:
- Imane “Pokimane” Anys, the #1 female on Twitch
- Rachell “Valkyrae” Hofstetter, a top female Fortnite streamer on Twitch who previously streamed games such as Witcher 3, Hearthstone and Dark Souls
- FlyQuest’s League of Legends players Omran “V1per” Shoura, Eugene “Pobelter” Park and Jason “WildTurtle” Tran.
Red Nose Day’s multi-week, livestream fundraising campaign culminates on 18 May with the first annual Red Nose Day “Nose Bowl”. Streaming live from Los Angeles, the Nose Bowl will unite celebrities from digital, TV and film with their fan communities across Twitch, YouTube, Mixer and Facebook in friendly competitions to raise money for Red Nose Day.
Red Nose Day is also calling on fans to join their favourite digital stars in hosting their own livestream fundraising events.
Lauren Spitzer, VP Fundraising & Philanthropy, Comic Relief USA, said:
“Red Nose Day is all about making it fun to make a difference, and no community brings more enthusiasm for that idea than this one. We are excited to see the creativity and compassion of streamers and their fans come to life over the next few weeks, culminating in an amazing livestream event on Saturday 18 May. The support and generosity being shown for Red Nose Day is truly extraordinary.”