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Online fundraising videos now eligible for Gold Star Award

Howard Lake | 1 September 2009 | News

Global capacity-building charity the Resource Alliance is seeking entries for the Gold Star Award for Non-Profit Video Advertising 2009, which seeks to recognise the best fundraising video from across the world. For the first time, the award scheme has been extended to include online fundraising videos, not just direct response TV (DRTV) adverts.

Gold Star Award for Excellence in Fundraising DRTV 2008

Sponsored by Rapp, the Gold Star Award will be presented to the best fundraising video advert from around the world. The winner will be selected by a live audience at the annual International Fundraising Congress (IFC) in Holland, which runs from 20-23 October.


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To enter, fundraising videos must first be uploaded to YouTube before entries are completed at the awards site.

The judging panel will select a short list of the top entries, which will then be displayed at the IFC, where delegates will vote for the advert they think best.

Shortlisted candidates will receive a £200 discount to IFC, while the winner will receive the Gold Star trophy and a free place at the 2010 IFC. Any fundraising video advert can be submitted, so long as the appeal ran within the past 18 months. The closing date for applications is 25 September 2009.

Last year’s competition for the best DRTV appeal was won in a popular vote by the UK charity NSPCC, which beat off challenges from Canadian, Mexican and other UK NGOs.

Alan Bird, Marketing and Communications Director of the Resource Alliance, which stages the IFC, said that he hoped the inclusion of online videos will make the award “more accessible for many smaller organisations across the world, to whom TV advertising simply has not been an option.”

Ian Haworth, RAPP’s Global Chief Creative Officer, said: “Even with traditional TV ad spend dropping globally, the power and potential of film is increasing dramatically with the many digital apertures where consumers can engage and indeed interact with film. Film is going to a whole other level, it’s incredibly exciting and a chance to really innovate”.