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95th anniversary campaign sees Lepra turn to Facebook fundraising

95th anniversary campaign sees Lepra turn to Facebook fundraising

To mark its 95th anniversary, Lepra is inviting people to support it via a new appeal that uses ’s fundraising platform.

“Your Present, Their Future” asks supporters, their friends and their families to donate via Facebook in lieu of giving presents to an individual for their particular occasion, be it a birthday, wedding, retirement or other special occasion. Supporters are invited to set up a Facebook fundraiser and share it with their Facebook contacts.

Alternatively it suggests starting an online giving page through JustGiving, or asking friends and family to give directly to the charity via Lepra’s website or cheque.

Geoff Prescott, Chief Executive at Lepra, said:

“Leprosy has devastating effects on the lives of millions of people every single day. We are working hard to put an end to this and reduce these numbers drastically. This is why we are encouraging our supporters to donate their present to the future of these individuals affected. For every £1 donated, 88 pence goes towards supporting our projects. The remaining 12 pence helps us to bring in the next £1 so quite literally, every penny that somebody donates counts and will go towards making a difference.”

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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