Loose change worth £320m in donations in 2017
Melanie May | 16 May 2018 | News
People donate more than £300 million a year in loose change to charity, according to new research from the Charities Aid Foundation.
A survey of 1,123 people, carried out by YouGov on behalf of the Charities Aid Foundation (CAF), found that people gave an estimated £320 million in loose change to charity last year.
The survey found that nearly two-thirds of women (65%) said they had donated loose change compared to 55% of men surveyed. However, the men who donated loose change generally gave away more – an average of £20.75 during a year compared to £10.76 given by women.
Overall CAF’s annual UK Giving survey, which asks over 12,000 people about their giving habits throughout the year, shows that cash remains the most popular way for people to give despite the rise of giving online and by direct debit.
Susan Pinkney, Head of Research at Charities Aid Foundation, said:
“It’s brilliant that people donate millions of pounds a year in loose change – money put into collection tins or spent at charity stalls across the length and breadth of the UK.
“Cash is still by far the most common way people donate to charity, and nothing is easier than putting your hand in your pocket and putting a few coins into a collection.
“But we know that overall, cash transactions are falling. So if cash becomes less and less popular in the future it’s vital that the Government works with charities and the payment industry to make sure giving remains as easy as tapping a card or putting a few coins in a tin.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.