HLF asks grant recipients to thank National Lottery players for support
Melanie May | 16 October 2017 | News
The Heritage Lottery Fund is encouraging visitor attractions that have benefitted from HLF funding to thank National Lottery players this December for their support with free entry or a treat.
The Heritage Lottery Fund is reminding its beneficiaries that without National Lottery players, the £7.7 billion of funding awarded to more than 42,000 heritage projects since 1994, would not have been possible. As part of a month-long National Lottery celebration, HLF is asking attractions to take part in a co-ordinated week of free offer activity from 11-17 December, suggesting that if they already offer free entry, they offer an alternative treat such as a free coffee, a guided tour, or free tickets to a paid-for exhibition.
As an example, HLF is providing information on Gressenhall Farm and Workhouse, Gainsborough’s House and the Watts Gallery, which have all piloted ‘free-entry-with-a-National-Lottery-ticket’ promotions, and, says HLF, reported increased footfall and a wider demographic of visitors than they would normally expect, as well as a positive response overall.
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HLF and The National Lottery will support attractions’ involvement with website, social media, and press promotion, and details of the campaign will be featured on 37,000 National Lottery point-of-sale media screens.
Venues can register their participation online and download a toolkit to help them with running their promotion.
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- Cause4 launches business support programme for heritage organisations (12 August 2020)
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.