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Survey asks – how do charities thank their supporters?
Howard Lake | 14 June 2016 | News
Fundraising consultancy John Grain Associates (JGA) is exploring how charities thank their supporters and is inviting fundraisers to take part in their survey.
The company believes that this is the first survey into this element of supporter care in the UK. Everyone who takes part will receive a free report of the key findings in August.
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The survey covers areas such as:
- thanking permissions
- types of thank yous
- thanking channels
- content
- speed
- signatories
JGA hopes that it will “provide some insights into how much time, effort, resources and planning charities put into their thank you communications”. The company undertakes to keep all responses confidential. Furthermore, “all findings in the report will be anonymised to protect individuals and the charities they work for”.
The thank you survey is open now and closes on 29 July 2016.
- Connect Assist to launch fundraising agency service (28 June 2017)
- ‘Computer says no’ is not the answer supporters want to hear (10 August 2011)
- Supporter Services Forum established to share best practice (20 July 2012)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.