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IoF introduces certification programme for public fundraisers

IoF introduces certification programme for public fundraisers

The has launched a new Certification Programme for public fundraisers, to help ensure charities and fundraising agencies continue to achieve high standards in fundraising.

The Certification Programme covers both charities with in-house fundraising teams and fundraising agencies. It covers those who work on:

  • direct debit door-to-door
  • street
  • private site
  • telephone fundraising

It features three elements:

  • a detailed self-assessment form is completed by the charity or agency, which assesses their compliance policies and processes.
  • in-depth observations of their programmes to ensure that excellent standards are being consistently met.
  • a mystery shopping programme to check and feedback on whether these processes are being implemented in practice.

The programme is designed to ensure that public fundraisers have the processes and tools in place to improve how they ask the public to support their causes.

Existing measures

The certification programme does not operate on its own. It complements existing measures from the Institute of Fundraising to support its members, and the stronger regulatory environment in which fundraisers operate.

These measures include:

A list of the agencies and charities that have completed the certification process has been published on the Institute’s website.

Peter Hills-Jones, Director of Compliance at the Institute of Fundraising said: “This work… demonstrates, one year after the merger between the IoF and the PFRA, how much more the IoF can offer our members and the fundraising community.

“It sends an important message that these IoF members are part of the recognised and respected certification programme. We would encourage any organisations operating outside this programme to step up and take part in the future.”

Stephen Dunmore, the Fundraising Regulator‘s Chief Executive, welcomed the Institute’s efforts to help agencies and charities show that their public fundraising practices are accountable.

He said: “The IoF’s new certification programme, along with the launch of the Fundraising Regulator’s third party registration, will send a clear message to the public that those who sign up are fully committed to high fundraising standards.”




Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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