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PFRA extends mystery shopping for face-to-face

PFRA extends mystery shopping for face-to-face

The Public Fundraising Regulatory Association (PFRA) has this month extended its mystery shopping exercise to Sheffield and Manchester.

The two cities join London, Bristol, Oxford, Cambridge, Glasgow and Edinburgh as places in the UK where PFRA uses Mystery Shoppers Ltd to spot-check fundraisers to ensure they comply with the Institute of Fundraising code of practice.

Following the appointment of Marcus Letts this month as a PFRA’s new compliance officer, the self-regulation body expects to extend coverage to other towns and cities. Letts has worked as a street fundraiser and team leader for PFRA members Gift Fundraising and Urban Leaf and has also worked as a telephone fundraiser with NTT.

Nick Henry, PFRA’s head of standards, said: “We mystery shop in the south and in Scotland, but have nothing presently in the north of England. Sheffield and Manchester seemed appropriate places to start the expansion of our mystery shopping programme as we have recently begun talks with both councils about Site Management Agreements.

“However, with our expanded in-house capacity, we will certainly be commencing ad hoc spot checks in towns and cities where we already have SMAs.”

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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