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Teenage Cancer Trust is 2018 Virgin Money London Marathon charity partner

Teenage Cancer Trust is 2018 Virgin Money London Marathon charity partner

Teenage Cancer Trust has been named as the charity partner for the Virgin Money in 2018.

The theme of the partnership will be ‘Be a Legend‘, under which the charity aims to mobilise a team of ‘legendary’ supports to run for the charity in the marathon, or indeed volunteer on the day.

The charity aims to raise £1.5m from the event for young people with cancer across the UK. Currently, for every young person aged 13-24 Teenage Cancer Trust supports, there’s another they can’t. As a result, it aims to support every young person with cancer by 2020.

Russell Brand film

Comedian and long-time Teenage Cancer Trust supporter, Russell Brand, is the face of the launch film. True to form, he uses it to satirise the way we think about charity in the social media age. With tongue firmly in cheek, Brand encourages people to take part in the marathon for purely selfish reasons, so they can “look good whilst doing good”.  

Russell Brand and Chris

Russell Brand and Chris

Kate Collins, Director of Fundraising and Marketing, at Teenage Cancer Trust, said: “We’re delighted to be launching our important partnership with Virgin Money London Marathon 2018 with a film that has a cheeky tone but a serious message.

“Huge thanks to Chris, a young man who is currently going through treatment for cancer, and our long-term supporter Russell Brand for teaming up to make the film.”

Jo Barnett, Director of Social Enterprise at Virgin Money, said: “Virgin Money is proud to partner with this amazing charity and help them take one step closer to their goal of reaching every young person with cancer who needs them.”

Previous charity partners

Previous Virgin Money London Marathon charity partners have included:

2017: Heads Together

2016: NSPCC

2015: Cancer Research UK

2014: Anthony Nolan

2013: YouthNet; Age UK

2012: Team PB the Prostate Cancer Charity Breast Cancer Care

2011: Oxfam

2010: CLIC Sargent

2009: The Children’s Trust

2008: Heart UK; Spinal Injuries Association

2007: WellChild

2006: The Stroke Association; Anthony Nolan Bone Marrow Trust

2005: Help the Hospices

2004: Sense; British Heart Foundation

2003: Shelter

2002: Outward Bound; FCWL

2001: MS Society

2000: Mencap

The London Marathon has had a charity partner since 1984.

 

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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