Fundraising news, ideas and inspiration for professional charity fundraisers

Stephen Fry creates personalised videos for London Marathon runners

Stephen Fry creates personalised videos for London Marathon runners

Every Virgin Money runner can now have a ‘personalised’ Stephen Fry to help inspire them in their training and raise more money for charity.

The comedian, actor, writer and presenter, who is president of mental health charity Mind, has donated his services to not-for-profit fundraising website to help runners create a unique video that they can share with their friends and family. The ‘personal appeal’ from Fry is humorous of course and designed to offer runners a memorable way of boosting support for their fundraising.

Runners can create their two-minute personalised appeal video in a few minutes at myfundraisingfilm.com. They can then be uploaded to YouTube, or shared via Facebook, Twitter and email.

Stephen Fry's personalised video includes the name of the runner and the charity they are supporting.

Stephen Fry’s personalised video includes the name of the runner and the charity they are supporting.

Fry said:

“Running 26.2 miles is an arduous feat of endurance and thousands of brave souls put themselves through untold pain just to raise money for charity. These personalised videos may just take a bit of the load off their fundraising endeavours. They help to make fundraising easy and a bit of fun. I hope people really enjoy them, before making that all important ‘click’ to donate.”

Sir Tom Shebbeare, Chairman at Virgin Money Giving, thanked Fry for his time and support. He said:

“It’s a universal truth that marathon runners put themselves through absolute hell, but then send the usual, boring old e-mail asking for sponsorship. We wanted to give everyone the opportunity to make a real impact with their own creative fundraising requests and Stephen Fry was generous enough with his time to help us do that.

“Fundraisers can log in to myfundraisingfilm.com using Facebook or their Virgin Money Giving account and generate a completely personalised appeal film. The result is a film that is completely personalised so it looks like Stephen made it just for you”.

What does the video look like? Here’s one for Phil Jefferies who is running in aid of Asthma UK:

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />