Fundraising news, ideas and inspiration for professional charity fundraisers

The 2017 Virgin Money London Marathon in numbers

The 2017 Virgin Money London Marathon in numbers

Here are some of the stats for the 2017 Virgin Money .

1. Shelter

230 runners and a target of £450,000.


2. Save the Rhino

54 runners, 14 of them in rhino costumes.


3. JustGiving

JustGiving reported that the majority of traffic to its site (84%) at lunchtime on the day of the London Marathon was coming in via mobile devices.

It demonstrated some of the donations coming in:

It also reported a peak of 3 donations per second:

The total for the Marathon weekend on its site was £4.5m in donations. This includes non-Marathon related donations. £2.3m of this total was given to London Marathon runners’ causes, an 11% increase on last year’s total.


4. Leonard Cheshire Disability

90 runners are expected to raise £200,000.

Lorcan O'Mahoney ran for Leonard Cheshire Disability

Lorcan O’Mahoney from the Isle of Man ran for Leonard Cheshire Disability in memory of his grandma.


5. Record breakers

39 Guinness World Records were set in the 2017 London Marathon.


6. Marathon app downloads

The official Virgin Money London Marathon app was downloaded to more than 292,116 devices – that’s more than one in 30 Londoners – with more than 73,000 concurrent users at peak times during the day. The app was ranked number one on the iOS store, as well as being listed as Android’s top free app.

The app featured an in-built tracking system which allowed family, friends and other spectators to locate up to ten of their favourite runners and keep up-to-date with their progress, as well as auto-track elite athletes – both throughout the race and via push notifications of their finish times.

7. More marathons?

If you missed out on the London Marathon, or have got the bug and want more, there are at least 10 European capitals where you can sign up for a marathon in 2017.

And of course, the public ballot for the 2018 London Marathon is nearly open again:


  • Got any stats for your charity’s fundraising? Or online giving platform? Let us know in the comments below.


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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