The 2017 Virgin Money London Marathon in numbers
Howard Lake | 25 April 2017 | News
Here are some of the stats for the 2017 Virgin Money London Marathon.
1. Shelter
230 runners and a target of £450,000.
Thank you SO much to the 230 runners who are raising £450,000 for Shelter from today's #LondonMarathon. Enjoy your rest – you've earned it! pic.twitter.com/xJTARkfq8k
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— Shelter (@Shelter) April 23, 2017
2. Save the Rhino
54 runners, 14 of them in rhino costumes.
Our 54 #rhinorunners have now set off! Look out for our 14 costume-wearing rhino heroes #LondonMarathon pic.twitter.com/0tgO5ASlJY
— Save the Rhino International (@savetherhino) April 23, 2017
3. JustGiving
JustGiving reported that the majority of traffic to its site (84%) at lunchtime on the day of the London Marathon was coming in via mobile devices.
84% of traffic on @JustGiving coming from a mobile or tablet right now #londonmarathon #stats
— JustGiving Causes (@JGcauses) April 23, 2017
It demonstrated some of the donations coming in:
So many generous people giving to #LondonMarathon runners right now on @JustGiving pic.twitter.com/TRcx4yFfCu
— JustGiving Causes (@JGcauses) April 23, 2017
It also reported a peak of 3 donations per second:
#LondonMarathon runners sure are inspiring. SO many people showed their support. At peak yesterday, there were three donations a second 👍👍👍 pic.twitter.com/ceOQR8YLkh
— JustGiving (@JustGiving) April 24, 2017
The total for the Marathon weekend on its site was £4.5m in donations. This includes non-Marathon related donations. £2.3m of this total was given to London Marathon runners’ causes, an 11% increase on last year’s total.
£4.5m donated to good causes on @JustGiving over #LondonMarathon weekend https://t.co/yjxzPJOSm5 pic.twitter.com/qy5neKXt6j
— JustGiving Causes (@JGcauses) April 24, 2017
4. Leonard Cheshire Disability
90 runners are expected to raise £200,000.
Lorcan O’Mahoney from the Isle of Man ran for Leonard Cheshire Disability in memory of his grandma.
5. Record breakers
39 Guinness World Records were set in the 2017 London Marathon.
Thirty-nine @GWR were set at the #LondonMarathon on Sunday, more than ever before👉https://t.co/qZHqYlnEmk #ReasonToRun pic.twitter.com/1T5L1sb926
— TCS London Marathon (@LondonMarathon) April 25, 2017
6. Marathon app downloads
The official Virgin Money London Marathon app was downloaded to more than 292,116 devices – that’s more than one in 30 Londoners – with more than 73,000 concurrent users at peak times during the day. The app was ranked number one on the iOS store, as well as being listed as Android’s top free app.
The app featured an in-built tracking system which allowed family, friends and other spectators to locate up to ten of their favourite runners and keep up-to-date with their progress, as well as auto-track elite athletes – both throughout the race and via push notifications of their finish times.
7. More marathons?
If you missed out on the London Marathon, or have got the bug and want more, there are at least 10 European capitals where you can sign up for a marathon in 2017.
10 European capitals where you can sign up for a marathon in 2017 https://t.co/YilGj64hlH
— Standard News (@standardnews) April 25, 2017
And of course, the public ballot for the 2018 London Marathon is nearly open again:
The public ballot for the 2018 #LondonMarathon opens on Monday 1 May and closes at 17.00 on Friday 5 May👉 https://t.co/6t1rCZZnch pic.twitter.com/T192zJXJ8V
— TCS London Marathon (@LondonMarathon) April 26, 2017
- Got any stats for your charity’s fundraising? Or online giving platform? Let us know in the comments below.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.