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DEC East Africa Crisis Appeal raises £40 million

DEC East Africa Crisis Appeal raises £40 million

The Disasters Emergency Committee () appeal for East Africa has raised more than £40 million in its first two weeks.

The appeal was launched on 15 March with support from British acting and sporting figures including Bill Nighy, Sir Mo Farrah, Eddie Redmayne and Brenda Blethyn. Over £12 million was donated in the first 24 hours.

In the two weeks since donations have been made at an average of over £2,000 per minute.

Donations have been received from The Queen and Prince Charles as well as companies and faith groups.

 

via GIPHY

The appeal was launched by the partnership of 13 UK aid agencies to help the 16 million people across East Africa who are on the brink of starvation and in urgent need of food, water and medical treatment.

DEC Chief Executive Saleh Saeed said: “It’s been so inspiring to see how the British Public has responded to this desperate need and to hear the passion and creativity they have put into fundraising. I cannot thank everyone enough for their support.”

The appeal has been accompanied by a consistent message of “don’t delay, donate today”.

 

via GIPHY

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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