DEC East Africa Crisis Appeal raises £40 million
Howard Lake | 29 March 2017 | News
The Disasters Emergency Committee (DEC) appeal for East Africa has raised more than £40 million in its first two weeks.
The appeal was launched on 15 March with support from British acting and sporting figures including Bill Nighy, Sir Mo Farrah, Eddie Redmayne and Brenda Blethyn. Over £12 million was donated in the first 24 hours.
In the two weeks since donations have been made at an average of over £2,000 per minute.
Donations have been received from The Queen and Prince Charles as well as companies and faith groups.
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The appeal was launched by the partnership of 13 UK aid agencies to help the 16 million people across East Africa who are on the brink of starvation and in urgent need of food, water and medical treatment.
DEC Chief Executive Saleh Saeed said: “It’s been so inspiring to see how the British Public has responded to this desperate need and to hear the passion and creativity they have put into fundraising. I cannot thank everyone enough for their support.”
The appeal has been accompanied by a consistent message of “don’t delay, donate today”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.