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Best arts and culture fundraising campaigns sought for 2017 Emcees

Best arts and culture fundraising campaigns sought for 2017 Emcees

Nominations for the second annual Emcees – the & Culture for Excellence in Fundraising – are now open.

Run by The Management Centre (=mc) and The National Arts Fundraising School, the awards recognise and celebrate best practice in arts and culture fundraising.

Winners at the inaugural Emcees in 2016 included Battersea Arts Centre, Hallé, Royal Opera House and Artichoke.

You can nominate your own organisation, or another campaign or partnership in the sector that has impressed you. To be eligible, the campaign/partnership must have been active at any time between 1st January 2014 and 31st December 2016.

Winning campaigns and partnerships will show strong evidence of having:

• a donor-centred approach

• a strong underlying strategy

• an innovative or creative approach to engaging prospects and supporters

The deadline for nominations for the 2017 Emcees is 5pm on Friday 24th March 2017.

The Emcees 2017 Awards are sponsored by ProActive Solutions.


Emcees awards winners in 2016.

Winners of the first Emcees in 2016

Emcees award categories

There are seven categories in this year’s awards:

The Richmond Associates Award for Best Campaign – £100,000 and above

The Brown Creative Award for Best Campaign – under £100,000

The UXB London Award for Best use of Digital Channels in a Fundraising Campaign

Best Corporate Partnership

Best Individual Giving Campaign

Award for Innovation

The National Arts Fundraising School Award for Outstanding Achievement (this award is open only to Alumni of NAFS)

Howard Lake, publisher of UK Fundraising and Emcees Awards judge, said:

“We need to learn how to celebrate fundraising success in the arts and cultural sector, not just artistic achievement. The Emcees Awards are an excellent way to do this, recognising those who work to protect the future of our vibrant cultural industry.”


Judges panel

The winners will be decided by a panel of judges, including

  • Bernard Ross, =mc and National Arts Fundraising School Founder-Director
  • Anamaria Wills, Cultural & Creative Consultant at Evans Wills Partnership
  • Howard Lake, Director of Fundraising UK Ltd;
  • Miranda Rowlands, SHARED Enterprise Project Officer with Norfolk Museums Service
  • Ian Tabbron, NAFS alumnus.

=mc Director, Bernard Ross describes the importance of the awards:

“=mc has been supporting arts and cultural organisations for almost 30 years though consultancy and training, helping them raise over £300 million. We believe there are some outstanding campaigns as arts organisations become better and better at innovative ways to engage private donors, individuals, companies and foundations. This award scheme is our way of identifying and celebrating the very best in existing practice and sharing it with the rest of the arts community.”

The winners will be announced on Thursday 4th May 2017 at an event held at LAMDA in London.

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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