The DBA Design Effectiveness Awards, which took place on 1st March, reward examples of design that have had a tangible and measurable effect on business success, and were judged by business leaders including Dr Andy Palmer, CEO of Aston Martin, Deborah Meaden, Dragon’s Den investor and businesswoman, Meadenspeak and Josh Berger, President and MD of Warner Bros.
All three charities were awarded Silver in the awards. Snowdon Trust won for a project by Elmwood that rebranded The Snowdon Award Scheme to Snowdon Trust, designing new strong brand communications with a distinctive ‘equals’ sign marque that graphically communicate the multitude of ways it supports its beneficiaries. Annual donation income in 2016 was more than double that of 2011 following the changes.
The Donkey Sanctuary won for a brand overhaul by The Allotment that saw new donkey adoptions rise 700% within two months of the relaunch, a 60% increase in income, and a 78% increase in visitors to the charity’s Sidmouth site.
World Vision won its award for The Story Shop by The Yard Creative. The project saw The Yard Creative design a kiosk that looked like a specialist vintage store, and let customers open the interactive drawers and cupboards to read the story of World Vision UK. The initiative helped the charity to raise £25,000-worth of donations, which is 316% above target.
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