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Lloyds Banking Group in £2m partnership with Mental Health UK

Lloyds Banking Group in £2m partnership with Mental Health UK

Lloyds Banking Group is to support UK in a two year partnership to create a pioneering and Money Advice Service and to raise £2m.

Mental Health UK is a new network of four charities – Rethink Mental Illness (in England), Hafal (in Wales), Mindwise (in Northern Ireland) and Support in Mind Scotland.

The partnership will promote awareness of the link between mental health and money problems, and encourage discussion between customers and colleagues around this issue. In addition the Group has committed to raise at least £2 million per year in offices and branches across the UK.

It is part of Lloyds Banking Group’s wider ambition to “help Britain prosper through tackling social and economic issues”.

Lloyds Banking Group staff supporting Mental Health UK

Lloyds Banking Group staff aim to raise £2m for Mental Health UK

The two-year charity partnership is the product of a staff vote. In October 2016 62% of Group staff voted to support mental health as the Group’s new charity theme throughout 2017 and 2018. 

Lloyds Banking Group’s previous was BBC Children in Need. Its staff and customers raised £12.5 million for them, which it says was the most raised by a corporate partner in a two year period for the charity.

 

Mental Health and Money Advice Service

The Mental Health and Money Advice Service that will be developed from this partnership will offer support for people experiencing both mental health and financial difficulties.   

One in four people are affected by poor mental health and, of these, around four million will also struggle with their financial wellbeing. 

Brian Dow, Director of External Affairs at Rethink Mental Illness said that he was excited about what the partnership could achieve. He said:

“We are incredibly excited about what this partnership between Mental Health UK and Lloyds Banking Group can achieve. It’s the coming together of an organisation that really understands money, and charities that really understand mental health, and those two things belong together.”

The four independent Lloyds charitable foundations, which the Group has supported, are currently funding 148 local charities who are supporting individuals to improve their mental health and move on with their lives.

 

 

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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