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Crowdfunding provides solution to staffing needs for Abortion Support Network

Crowdfunding provides solution to staffing needs for Abortion Support Network

The Abortion Support Network (ASN) is using Crowdfunder to help it address its staffing needs with a campaign to part fund a new fundraiser.

Through The Funding Frontier campaign, the charity is seeking to raise £7,000 towards the fundraiser position, which it says has become necessary to help it meet rising demand for the charity’s services and to enable the charity to grow, with £10,500 already donated by supporters. It is offering a number of rewards in return for donations including a personal thank you email from the charity’s director and board for a pledge of £14, and a limited edition ASN badge for £35.

So far the campaign has raised pledges of just over £4,500 with the target deadline set as 4th January.

This is the second time the charity has used in such a way. In 2014, ASN ran its The Next Level crowdfunding campaign, choosing crowdfunding because of a need to help finance the part-time role of director Mara Clarke and as a result of supporter insight, which told it that supporters engaged with it online. This campaign raised just over £14,000 in 42 days from 259 backers.

The campaign is being promoted through a mixture of emails to supporters, direct mail to a small proportion of supporters, and social media activity, including links with influential supporters of ASN and allied organisations.

Caoileann Appleby, trustee, Abortion Support Network said:

“As a very small organisation, crowdfunding enabled us to turn what could be perceived as weaknesses – little staff resource, very little budget for offline communications – into strengths (an engaged online community of supporters, and a genuine personal touch in our communications with them). When, during this year, we realised that we needed a fundraiser to help fuel the growth of ASN and keep up with further increases in client demand, it was a natural fit to turn to crowdfunding again.”

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Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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