Charity chief executives more trusted than politicians; less than hairdressers
Melanie May | 7 December 2016 | News
Less than half of the people polled in a recent IPSOS Mori survey trust charity chief executives to tell the truth, behind the ordinary person in the street, hairdressers and television newsreaders, amongst others.
The fourth IPSOS Mori and Mumsnet Veracity Index 2016 polled 1,019 adults in the UK in October on the trustworthiness of professionals. 46% trusted charity chief executives to tell the truth – one percent less than in 2015, while nurses came top of the poll at 93%, followed by doctors at 91% and teachers at 88%.
Charity chief executives were just in front of trade union officials and local councillors which both scored 43%. Bottom of the list however were journalists at 24%, government ministers at 20% and politicians generally at 15%.
People aged 15-24 and 35-44 placed the most trust in charity chief executives with 57% of both age groups generally trusting them to tell the truth. Trust fell amongst those polled the older they were, with 43% of 45-54 year olds generally trusting them, dropping to 41% of those aged 55-64 and 36% of those aged 65+.
Gender-wise however, little difference was seen with 46% of men and 47% of women generally trusting charity chief executives to tell the truth.
Geographically, charity chief executives were most trusted by people living in Wales at 67%, followed by London at 56%, and least trusted in the South, where only 40% of those polled in the region trusted them to be honest.
Those with a higher level of education attainment also had a greater level of trust for charity chief executives according to the poll: 58% of those with a degree, Masters, or PhD, compared to 38% of those educated to GCSE/O-Level/CSE or NVQ level 1 or 2, and broadsheet readers also have a greater level of trust at 58% compared to 44% of tabloid readers.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.