332 charities to double their donations on Giving Tuesday via The Big Give Christmas Challenge
Howard Lake | 29 November 2016 | News
Giving Tuesday offers many opportunities for charities to raise funds, thank their supporters and demonstrate the impact they make, but few opportunities are on the scale of The Big Give Christmas Challenge.
This is getting underway at midday today, and gives over 300 charities the chance to double their donations over the next 72 hours. Together they are aiming to raise £7.5 million in that short period. Based on past year’s successes the Big Give Christmas Challenge is the UK’s biggest online match-funding campaign for charities.
Individuals donating to one of these charities via the Big Give Christmas Challenge site will be able to double the impact of their gift as they will be matched at no cost to them.
Who is matching donations?
In order to double donations, the Big Give has partnered with several ‘Champions’ who have contributed significant funds to the campaign. These are then combined with donations from charities’ key supporters to double donations over the 72 hour period.
This year’s Champions include:
- The Reed Foundation
- The Childhood Trust
- Candis Magazine
- The Postcode Support Trust.
The Christmas Challenge was launched in 2008 by Sir Alec Reed, founder of Reed Recruitment. Since then, the Christmas Challenge has raised over £71 million for more than 2,500 charity projects. This year’s charities are funding for projects covering water & sanitation, child poverty, animals, the environment, welfare in Wales and many more.
Alex Day, Director at the Big Give says:
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“Particularly in today’s climate, we know that match funding is an important way for charities to raise funds and we’re excited that so many charities are able to benefit from the Christmas Challenge campaign. Over just 72 hours we will be raising millions of pounds for important causes in the UK and internationally. I’d urge anyone of thinking of making a donation this Christmas to make the most of the opportunity: donate now and your money is worth double to a charity you feel passionately about.”
The doubling offer ends for each charity at midday on Friday 2nd December 2016, or when their match funds have been used up, whichever is first. Not surprisingly The Big Give recommends donating as soon as possible to ensure that your donation is matched.
For the first time The Big Give Christmas Challenge is coinciding with Giving Tuesday, the international campaign that promotes giving and supporting good causes.
Big #ff to my client @WiltsAirAmbu – tune in from 9am Tues for their first tweetathon – raising money during the @BigGive #BigGiveWAA pic.twitter.com/NoOB4o6Mka
— Natalie Luckham MCIM MCIPR (@Nat_lucks) November 25, 2016
The @BigGive #ChristmasChallenge16 launches 12pm on #GivingTuesday 29th Nov. The countdown is on! Check it out here: https://t.co/lHUiCTAbO9 pic.twitter.com/wGPyUTAIxD
— St Giles (@StGilesTrust) November 15, 2016
Beginning on Tuesday next week, we've got 72 hrs to raise £15K with #ChristmasChallenge16! Pls share our appeal! https://t.co/ek46RIxBxr
— Clean Break (@CleanBrk) November 21, 2016
Help us reach young parents with our vital messaging on Safer Sleep for babies by supporting @BigGive next week! https://t.co/69LifTU4mS pic.twitter.com/9PceOafYM3
— The Lullaby Trust (@LullabyTrust) November 24, 2016
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.