5 things to look forward to on Giving Tuesday 2016
Howard Lake | 22 November 2016 | Blogs
Giving Tuesday is one week away. Here are five elements of the global day of giving to look out for.
1. Royal Mail postmark
The Royal Mail, involved in the campaign for the first time this year, will stamp a #givingtuesday postmark on millions of letters to mark the day. It will feature the date of the campaign, the hashtag and the givingtuesday.org.uk web address.
2. Sky TV advert
Giving Tuesday will be promoted with a national TV advertisement for the first time. The 30-second advert will air over 100 times on Sky News and Sky Sport, courtesy of M.i. Media, from Sunday and on the Tuesday.
Advertisement
It has been created by CAF and creative agency WPN Chameleon. Look out for it on Sky News at 6.41pm on Sunday 27 November. Here is a preview:
Why not synchronise your #givingtuesday social posts to take advantage of the advert? The ad will air on in the evenings and includes the #givingtuesday hashtag. Monthly audience reach for Sky News is around 10 million viewers, so there will be plenty of people watching. Download the schedule to help you.
Once you’ve scheduled those posts, head to the pub. The ad will be on Sky Sports in pubs nationwide. With support from MatchPint.co.uk WPN Chameleon has contacted over two thousand venues showing Sky Sports to ask them and their customers to support their favourite charity on #givingtuesday.
If your charity has a local presence, use the Giving Tuesday resources for charities and contact relevant pubs to see if they’ll support your charity.
** The full Giving Tuesday TV advert is now live.**
3. MPs’ choir
Plenty of fundraisers are members of a choir. So too, it seems, are MPs. A cross-party choir of MPs will be singing carols on College Green, Westminster outside the Houses of Parliament at 1pm on #givingtuesday.
The group, which will include Victoria Prentis MP, Will Quince MP, Robert Buckland MP, Andrea Jenkyns MP and Eilidh Whiteford MP, will be performing to help raise money for some of the most vulnerable people in Syria as part of the Singing for Syrians initiative.
4. eBay shop
eBay has announced a ‘do good, feel good’ shop to promote giving, which will launch in time for #givingtuesday. The shop on ebay.co.uk will feature over 150 items from big name brands and famous faces. A percentage of sales from every item will go towards selected charities within the eBay for Charity programme.
5. Launch at BT Tower
Giving Tuesday is backed by more than 1,400 partners including Morrisons, Sainsbury’s, the Financial Times, London Zoo, Sue Ryder, Cancer Research UK, and RSPCA. Some of these will be present at the top of BT Tower on the morning of #givingtuesday as CAF and BT MyDonate launch the day.
- Have you spotted any outstanding #givingtuesday initiatives? Share them in the comments below.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.