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Pure Fundraising appoints Helen Mackenzie as CEO

helen mackenzie
Pure Fundraising appoints Helen Mackenzie as CEO

agency Pure Fundraising has appointed Helen Mackenzie as CEO.

Mackenzie took up the role this month from invoice trading and supply chain finance firm Platform Black where she had been head of strategic partnerships since January.

Prior to Platform Black, Mackenzie spent 10 months as head of new business – corporate partnerships at Save the Children UK, following 17 years as director at Capital Corporate Finance, an independent broker to the factoring and invoice discounting market. She has also worked as a face-to-face payroll giving fundraiser, and at Capital Corporate Finance, helped raise £800,000 for Childline, earning herself a Childline Patron’s Award.

Over the coming year, Mackenzie has said she is looking to work with charities, governing bodies and the sector as a whole to help challenge and change the perception of fundraising that has been built up from recent negative press.

Commenting on her appointment, Mackenzie said:

“There have been many changes and challenges in fundraising recently, so it’s an honour to have the opportunity work with Pure Fundraising who are already leading their field in terms of their ethical and supporter focussed approach to fundraising.

“Charities are doing a fantastic job in very challenging circumstances, so I want to ensure that Pure commits to working with charities of all sizes, helping them respond to the challenges that recent changes in fundraising regulation present.”

Founded in 2002, Pure Fundraising was bought by Parseq in 2014, and was sold to holding company Pure 2016 along with Pell & Bales in June this year.


Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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